One by Chipperfield, Brand Design
One idea.
One building.
One architect.
One community.
One for the ages.
David Chipperfield, the renown Pritzker-price winning architect from London, is famous for his visual style that can be described as reserved in an elegant and clever way. Our client – Schwarzweiss Immobilien – is planning a unique project in Tyrol in collaboration with David Chipperfield: One by Chipperfield.
We created a very special brand identity that resonates with the style of David Chipperfield. Minimalistic, reduced and straight to the point. We sticked to the plan in radical fashion and used only one font size and one layout. We created an unconventional teaser mailing in a special oversize format a specific target audience.
With experimental storytelling and a dreamy visual language we told an interesting story without telling too much. Just enough information to get the conversation started.
