Fritz Fritz Brand Idenity
Who is the best designer in the world?
We believe: Your soul.
Everything we see in the world is just a reflection of our true self.
We created it. Our subconsciousness did.
With our concept “Designed by your soul” we made this connection between our true core and the power of manifestation visible and transformed it into a design identity for the freshly created brand FritzFritz.
Our client – an interior design studio from Austria – believes in psychology and spirituality. They love to get a deep understanding of the personality of their clients first – before they start with the creative process.
That was the key message of the new brand identity. It’s all about mirroring and reflecting. To playfully show that everything that is around us is also a part of our deep self. It’s “Designed by your soul.”
The brand FritzFritz challenges our common perception of beauty and shows that true beauty can’t be found on the surface. True beauty also cannot be found on instagram or pinterest. To find real beauty, you have to turn around and look within.
