Frauenhäuser Steiermark, Branding
The mission of “Frauenhäuser Steiermark” is to fight for a world without violence. Especially for women and families. And that’s quite a task. Because there is a natural psychological barrier – it takes a long time until people start talking about this problem. The topic often gets surpressed or ignored. Most of the people don’t dare to talk about it.
We wanted to change that and make this topic more visible.
We started from the scratch and tried to get a deep understanding of the topic and the problems first. Together with their ambitious team, we held an extensive workshop to get a brief understanding of their world, their beliefs and their daily challenges.
We believe that’s the substantial key to a successful branding and design project. Especially when it’s psychologically complex like this.
Based on our insights and learnings, we created a new branding for “Frauenhäuser Steiermark” which was the foundation for their new web relaunch. As a key element of the corporate design, we created our “signs against violence” – a set of design elements that helps to get the topic more visible. And furthermore, is encouraging people to face the brand – and violence as problem of our society.
